MIBC Courses Offered

Marbella Consulting custom-designs seminars to tailor-fit the specific needs of individuals and management teams. This ensures skills that are uniquely adapted to their needs. The first session is an exhaustive needs analysis diagnostic with client. For inquiries, e-mail mibc2006@gmail.com.

I. “Building Competitive Advantage”

An 8-module course adjustable to accommodate busy schedules. Suitable for CEO and his management team. Excellent preparation for Strategic Planning Process that is customer-centered and market-driven.

1. Industry Analysis: The 5 forces that drive markets and customers.
2. Generating low-cost advantage for quick market penetration.
3. Differentiating for long-term advantage.
4. Maximizing growth and profits.
5. Warding off competitors.
6. Gearing up for change management.
7. Building a business model with vision and strategic intent.
8. Strategic planning that works.


(Eight half-day sessions or four whole-day sessions.)



MEDIA SEMINARS 


1.WRITING IN ENGLISH. Basic Rules of Usage: Possessive singular. The comma. Parenthetic expressions. Conjunctions. Independent clauses. The colon. Appositives. Subject-verb agreement. Pronouns. Participial phrases.  Basic Rules of Composition: The paragraph. Active voice. Concrete language. Adjectives. Adverbs. Balance. Tenses. Emphasis. Matters of Form.  Common Mistakes. Elements of Style: Qualifiers. Figures of speech. Dialect. Foreign words. References: Elements of Style, Strunk & White; On Writing Well, W. Zinsser.


2.WRITING FOR THE PRESS.  Press Releases that See Print.The Newswriting Formula, V. O. Santos.


3.WRITING EFFECTIVE SPEECHES. Audiences. Tone. Style. Dress Code. Microphones. The 17-Minute Formula: Tell them what you’ll tell them. Tell them. Tell them what you told them. Rhetorical Devices. Examples from the World’s Greatest Speeches. Telling Stories. Humor. Audio Visuals. Multi-Media. Preparing for Q&A. Interacting with Audiences. Practice Makes Perfect.


4.STRATEGIC PUBLIC RELATIONS.  A Management Function.  Measuring Your PR Index. Stakeholder Audit. From Target Publics to Multiple Stakeholders.  Internal/External Audiences. Public Issues Life Cycle. Generic Strategies: Reactive, Proactive, Interactive. Managing the External Environment: Tools & Techniques. Institutional Advertising. Advocacies. Media Relations. Regulatory Agencies. Interacting with National & Local Governments. Lobbying. Legislation. Litigation. Corporate Social Responsibility. NGOs. Industry/Trade Associations. Labor Unions. Shareholder Relations. Community Relations. Academic Relations/Professorial Chairs/Research Grants. Employee Relations. Formal Stakeholder Management. Strategic Issues Management.  Doing Good, Telling It Well, Aligning Corporate Goals with the Public Interest. Public Opinion Polls. Public Relations in Support of Marketing Objectives. Marketing Techniques.


5.CRISIS MANAGEMENT & RESPONSE.  A Management Priority: How Much Is Your Corporate Reputation Worth? Assessing Present & Future Risks. Disaster Preparedness Planning: Product Tampering. Cyber Attacks. Extortion. Environmental Pollution. Labor Disputes. Consumer Activism. Fires, Earthquakes & Acts of God. Explosions, Accidents, Deaths & Injury. Litigation. Financial Decline. Product Liability Claims. Managing Corporate Reputation Damage.   Preparedness Planning: Organizing the Crisis Team. Developing Action Plans. Simulating Crises Response. Coalition Building. Handling Regulatory Agencies. Crisis Management: Creating the Crisis Response Center. Situation Monitoring & Analysis. Feedback Mechanisms. Handling Inquiries/Hotlines. Training the Spokesperson. Developing Key Messages: We are concerned. Here’s what we’re doing. How we’re making sure it won’t happen again. Post-Crisis Actions.


6.HANDLING THE MEDIA.  What Makes News? What Kind of Animal Is This? Understanding the News Cycle. Building Rapport. Preparing Key Messages: Researching Facts & Figures. Determining Key Points. Avoiding Clutter. Tone, Style & Credibility. Taking Control. Answering Difficult Questions. Simulating Media Interface.  Preparing for the Interview: Telling Your Story in a Compelling Way. Human Interest Stories. Speak from the Heart to the Heart. Tell the Truth.